Which statement about MSRB advertising rules is true?

• A. Advertising must be filed with MSRB before use
• B. MSRB does not require filing; advertisements cannot be fraudulent
• C. Advertising is prohibited for retirement-plan claims
• D. Advertising is restricted to print media only

Answer: (B)

MSRB advertising rules emphasize truthful, not misleading communications rather than requiring pre-use approval. Ads and sales literature must present information fairly, including any performance data, risks, and costs, and they must not contain guarantees or false statements. There’s no general requirement to file advertising with the MSRB before use. If an advertisement is deceptive or fraudulent, it can be sanctioned, but the ad itself isn’t required to be filed in advance. Advertising about retirement plans is allowed if accurate and properly balanced, not categorically prohibited. Ads can appear in multiple media, not just print. This is why the statement that accurately captures the rule is that filing isn’t required and advertisements cannot be fraudulent.