What is the core requirement of MSRB Rule G-17 for broker-dealers?

• A. To deal fairly with customers, provide full and fair disclosure, and avoid misrepresentation or manipulation of information
• B. To maximize profits for the firm
• C. To ensure customers always buy securities
• D. To disclose only favorable information

Answer: (A)

Rule G-17 centers on fair dealing and full disclosure. Broker-dealers must deal fairly with customers, provide full and fair disclosure of all information known to the firm that would be material to the customer's investment decision, and avoid misrepresentation or manipulation of information. This goal ensures investors have the information needed to make informed choices and protects them from deceit or selective disclosures. The emphasis is on fairness and transparency, not on firm profits, and customers are not forced into purchases or only told favorable information.